facts don't spread (or sell), stories do.
The Wicked Sick Project....
The wacky Oz yoof-ness of this makes me baulk a bit but you can't argue with the result.
These gentlemen bought a bmx bike on ebay, reposted it with a story that matched the worldview of the customer and it sold for 5 times what they paid.
It's the story that sells.
HT to Ciaran in the G office.
