Packing Up The Big Top from Modern Marketing
Another great article from James Cherkoff on his Modern Marketing page, musing on a wisdom of crowds theme.
When people want to know about something they go online and see what everyone else thinks. They don't rush to the corporate website to check out what gems the guys in marketing have come up with. Or to see if the new jingle is going to pique their aspirations. They jump in the bazaar. Trip Advisor. Amazon. Blogs....These days the problem isn't a lack of helpful opinion or market intelligence.
Read the comments as well as there's some great stuff in there.
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